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Artful alignment

Sometimes design doesn't need to provide a solution, but just start a conversation. Recently, in order to spark a collaborative off-site discussion, I identified several long-standing product and business challenges and offered a few AI powered speculative solutions.


Too many questions


Although one of the key principles at Rocket Lawyer is to design everything "mobile first", we hadn't been seeing completion rates for our interviews on mobile devices as high as those for desktop. How might AI help us reduce the number of questions we ask our customers to make their custom legal document?




Meet your mentor


Rocket Lawyer customers who are starting their first business often get stuck knowing what businesses like theirs are doing to protect themselves. With several thousands of legal documents available, the options are overwhelming. How might we leverage AI to identify patterns of legal activities by business type for our customers to emulate?



The art of the segue


For many legal activities, there are multiple steps for our customers to complete. While our dashboard tees up these next activities for the customer, these next steps often remain unresolved. How might we leverage conversational AI to help guide customers directly to their next action?




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